Twitch.tv’s Partner Program ads: daring you to get Adblocker
Twitch.tv’s COO was just on Reddit, where he bragged they were the first streaming site to use commercial breaks, in their partner program. These commercials seem like a major mis-step. The 30 second long, full-window commercials, especially the pre-roll ones, are so invasive and annoying: you can’t X-out the commercials if you’re not interested and you can’t watch the stream until they are done playing. They’re basically an open invitation for viewers to get an adblocker plugin fast.
I don’t get how Twitch.tv thinks these are a good idea. People who watch gaming streams are computer nerds and if they don’t have Adblocker already, they at least know it exists. A Google search, a download, and 5 minutes later they have it installed and never see an ad again. All it takes is for them to get annoyed enough. Then Twitch doesn’t even make money from its less annoying ads, which get blocked out too.
It’s hilarious because if no one sees ads, Twitch’s revenue is zero. Adblockers are the number one threat to their success. Yet here they are basically encouraging people to get them by throwing up insanely invasive commercials.
YouTube almost never has these kind of commercials and they are the #1 video site in the world. They have tiny banners at the bottom of a video you can close, and sidebars that don’t stop you from watching stuff. Partners get a share from these banners, where on Twitch they do not.
People on the internet don’t have the tolerance for a 30 sec commercial. This ploy is destined to fail. Being less annoying, like YouTube is, is safer and smarter long term.
This entry was posted on Friday, January 6th, 2012 by Sonbro Jr. and is filed under Op/Ed.